If you’re a brand hoping to thrive on social media, mastering Facebook marketing is going to be key.
More than 2.8 billion people use the platform every single month. That’s a lot of potential eyeballs on your business or brand.
Over 1.16 billion monthly users are active on the site. Daily users spend about 8 minutes on the app and 500 million use Stories daily. There’s also a large number of influencers on the site with a massive amount of followers. And with the right plan, you can become an influential brand, too.
When it comes to marketing, if you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody. Vague and generic messages are far less likely to resonate with audiences than specific, direct communication – which is why targeting in marketing is so important.